Tech Support Or Obstruction?

Tech Support or Obstruction?

How we love to love our tech. But we also love to hate it. I was born in the 70s and was lucky enough to have an Atari growing up. Parents were cautious: we weren't allowed to spend hours a day on it, but getting a video game console was a big deal in the early 80s. Then my parents splurged…

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Hire Experts to Save Time and Money

Confession: I am a marketing expert. I am not a pool expert. So today I have a green pool. A very, very, very green pool. Here's the story. We moved a couple of weeks ago and are renting a place that happens to have a pool. We've never had a pool as adults so we decided it would be fun…

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Thou Shalt Not Steal (Online Images)

Ah, graphics and photos. That blurry area of intellectual property where a Google image "search and save" can land you in a lot of hot water if you steal, even accidentally. I blog a lot - for myself and my clients. Plus I do presentations. And I like to use photos to capture attention. You should too - all the…

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The Business Happiness Project

The Business Happiness Project

I just finished reading The Happiness Project by Gretchen Rubin (good book, fun to read, highly recommend). In short, Rubin is not unhappy but she wonders what she can do to be happier. (I like her already.) She spends a year on a quest to become happier, dedicating each month to a new area in her life (health, relationships, finances,…

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How’s Your Day?

How’s Your Day?

It's Wednesday. Noon. Half way through my week, although as a business owner there really is no beginning or end to my week. I've had four calls this morning with clients and partners and I have to say, it's a good day. So I wanted to ask you - how's your day? Generally when we are asked this question, we…

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Does Your Agency Have a Hammer or a Hardware Store?

Yesterday, the unimaginable happened. The technology broke. Yep, in a world where we rely upon technology day in and day out, a tool we depend upon to do our job stopped working. I won't go into details or name names, but it's an expensive tool and a critical one. Our hammer. We planned to use it for a client today and…

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I Need It Yesterday!

Rush jobs happen. We get it. One of the advantages of working with an agency vs. an in-house team is turnaround time – with a larger team (perceived or actual), we can get things done quicker or on shorter deadlines. As with most projects we receive, when we ask what the due date is, often the answer is “today”, “tomorrow,” or…

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I am the Child of the Cobbler

I had a great call with an amazing web developer and marketing agency this morning. I’ve worked with her firm for years and we have a good relationship – she’s helped a lot of my clients. She was commenting that, while she spends every day focused on the marketing efforts of her clients, her own marketing efforts for her firm…

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Career Curveballs

I read this article by Peter Greenberg a little while ago on LinkedIn: Career Curveballs: When Getting Fired is the Best Career Move I recommend you stop and read it now. Take 3 minutes. If you have ever been fired, laid off, or unexpectedly had to leave a job for any reason…it will change the way you look at the situation,…

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What Inspires You?

MaINSPIRE I live it – so I have to ask: Where do you find inspiration? It’s all around us. Some of us marketing folks are born with creative blood running through our veins. We wake up to a bright and colorful world every day. People find inspiration in music, art, nature, other people…the list goes on. On the one year anniversary…

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Sometimes the Universe is shouting and you are wearing earplugs

I woke up this morning and this was posted in on Facebook wall: I’ve always believed this, somewhere deep inside, and I’ve told this to friends time and time again when times are tough. But right now it is really, really true for me. You see – I feel the air moving. It’s a gentle breeze right now. But it’s…

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