Your Project Manager, Problem Solver & Master of All Things Marketing
Sarah LaLiberte founded Mainspire Marketing in 2014 after making inroads in the marketing world for 20 years. With a focus on public relations, content, social media and integrated marketing campaigns, she is dedicated to offering her firm’s clients the most creative strategies and innovative integrated technology solutions to make an impact. She has worked for many global brands – including Segway, Velcro, and Nuance (Dragon NaturallySpeaking) over the course of her career, and was most recently the VP of Marketing of a big data and IoT before she founded Mainspire. Sarah is a member of the New Hampshire High Technology Council, New Hampshire Creative Club, the Center for Women’s Business Advancement at Southern New Hampshire University, and Women Inspiring Women, and is a volunteer for children’s, animal and environmental groups close to her heart. She holds a BS in public relations from Syracuse University, Newhouse School of Public Communications and an MBA from the University of Massachusetts, Lowell. Sarah also co-founded Kid In Outdoors, LLC with her son Casting Carter to “get kids off video games and outdoors.” She currently resides in Manchester, NH with her husband, son (the entrepreneur!), and a gigantic dog, and when she isn’t helping clients, she spends her summer days on the water (bass fishing!) on Lake Champlain in Vermont and winters playing in the snow in New Hampshire.
Your Events & International Marketing Guru
Laurie Adams is a seasoned association/forum event marketing leader, marketing technologist, public relations pro, ghostwriter and international launch specialist. She served the Broadband Forum for 15 years as Marketing Director, managing all global marketing initiatives of the Forum. This work included event and regional development engagements, membership outreach, standards and certification program launches, social media engagement campaigns, collateral and ad production as well as media relations, overseeing all press and analyst engagements. From 1998 to May 2000, she was the lead DSL and Integrated Fiber Wholesale Product Manager for BellSouth Telecommunications (now AT&T). From 1992 to 1998, she was a Senior Account Manager, handling Sprint, MCI, AT&T and Qwest’s data network sales and design work for BellSouth Interconnection Services. She graduated from Agnes Scott College with an International Relations BA degree. She is fluent in English and Spanish and is learning Portuguese. She lives with her family in Marietta, GA.
Marine Tech and Software Marketing Pro
Bill has been working in the outdoor sport fishing media world since the late 2000s. The root of his experience has been in public relations, content creation and editing, social media management and in the last five years as the publisher of a leading 100% digital fishing magazine, ODU Magazine. Bill’s media relations experience includes representing major industry brands including Snag Proof Lures, USA Bassin, Picasso Lures, Rat-L-Trap Lures and Tru-Tungsten/Fish Harder Companies. He and his family live on a beautiful lake in Maine. As an avid angler and boater, William is well versed in most aspects of the sport fishing world and is most excited about marine technology.
Creative Multimedia Pro & Marketing Mastermind
Laurie is a passionate, insightful and creative marketing professional who excels in art direction, design and marketing deliverables. She makes our clients look amazing. She effectively identifies and captures goals and turns concepts into innovative marketing campaigns that drive results. With her expertise in graphic design, video production and multimedia creative, she excels at developing branding standards – and making sure campaigns match the brand. Her background is B2B and B2C, so she understands what clients need to help tell their stories. Before working with our clients, she spent more than five years at Jefferson Pilot Financial as their senior marketing designer, where she created all the marketing materials for new products, including product launch video and walkthrough PowerPoint, annual updates as well as establishing a new cohesive brand. She brings over a decade of experience delivering presentations to life (including data, charts, diagrams and display photos). More recently she was the creative director for Martignetti Companies of NH, a wine & spirits distributor, where she managed state-wide sweepstakes programs, designed advertising and retail point of sale, along with creating video campaigns for :30 and 1:00 min brand awareness videos for the NH Liquor & Wine Outlet. From corporate to consumer, she enjoys a challenge and will bring your vision to life. She lives with her family in Manchester, NH.
PR Strategist and Multimedia Producer
Brian joins the Mainspire family as the head of our sister agency, Proactive International PR out of the UK. A former newsroom journalist, he started his PR career with British Telecom and worked in three of their regions before joining Plessey (which became Marconi Communications) where he was the Media and Public Relations Director covering 140 countries around the world. After joining BCS (a major international offering with 15 staff), he left to form Proactive International PR in 2011, growing it to one of the top 30 technology PR consultancies. He lives in the UK with his family and travels – a lot!
Public Relations Maven
Kristi is Mainspire’s creative communicator excellent at building awareness and relevance for a product – be it a person as a recruiter, an issue as a journalist or brand awareness as a marketer. Her background in tech Public Relations (having founded her own agency in 2000) and a deep understanding of personal psyche through extensive HR work gives her a unique position in our space. She’s pleasantly persistent and gets results. Kristi served as a trusted advisor to top notch marketing and advertising candidates and companies, making important networking relationships happen. Early in her career, Kristi worked in television news at the ABC-affiliate in Minneapolis/St. Paul, a local cable station and a national Twin Cities based satellite news operation, having previously spent time at CNN Headquarters in Atlanta. She now resides in Boulder, Colorado where she enjoys the outdoors, many 4-legged friends and her work.
Marketing Logistics and Admin Extraordinaire
Greta comes to Mainspire with years of tech experience supporting tradeshows, social media, marketing projects and executives at Jabra GN Netcom, Stamina, SCI, HADCO, and other innovative companies. Her knowledge of the industry from the client side combined with desire to improve our client relationships makes her the perfect liaison with our contacts to give up-to-date information, reporting and administrative activities. She prides herself on her self-starter attitude and independent take on her responsibilities, as she is also an entrepreneur herself and understands the importance of client satisfaction. She lives in Tilton, NH with her family
The Queen of Digital Marketing, SEO, AdWords and Remarketing
Gabby takes a holistic approach to marketing. For more than a decade, she has been delivering world-class services to help businesses communicate to their audience. She is a whiz at finding the core message that sells the brand. Specifically, she builds markets through online and digital marketing, including SEO, AdWords and re-marketing campaign lead-gen, marketing automation, funnels, social media, copywriting, launches, newsletters, email, and more. She is a certified life coach as well and lives just outside of Atlanta.